Monday, March 30, 2015 VOLUME 18 ISSUE 13
March 23, 2014
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New Credit Card Changes Coming
Learn About the New Chip Credit Cards!

Is your business ready for the New Credit Card System? Do you know what to do, and how this new technology will impact your business? The transition to EMV Chip Technology is coming October 1, 2015! Are you ready?

If you accept Credit Cards at your business, this important event is for you!  Join VISA on its 20 City Education Tour on the Transition to EMV Chip Technology in Credit Cards.  This complimentary event is open to any business affected by the pending credit card changes. RSVP today!

Date: Friday, April 3, 2015
Time: 8:00 a.m. – 9:30 a.m.

DoubleTree by Hilton Orlando Downtown
60 South Ivanhoe Boulevard
Orlando, FL 32804

Complimentary Event! Reservations and RSVP's are required. 

This complimentary event will review what your business needs to know from purchasing new POS terminals to the liability shift for fraudulent transactions.              

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The African American Chamber of Commerce, Downtown Orlando Partnership, and the Orlando Regional Chamber of Commerce are partnering together to bring local merchants this very important event!  While the primary purpose of the campaign is to educate merchants on EMV Chip Technology and how they can transition successfully to this new payments system, discussion of EMV Chip Technology will fall under a broader discussion of emerging consumer payments (both digital and electronic) and how these new payments systems impact business' bottom line, including driving sales and revenue, increasing customer security and protecting customer data.

How Chip Cards Work

When inserted into a terminal, a chip card generates a unique, one-time code needed for the transaction to be approved. Because this code changes with every transaction, even if the card data is stolen, the information can't be used to create counterfeit cards because the stolen code would have already "expired." This feature makes EMV chip card data a less attractive target for criminals to steal. According to a report by Aite Group, counterfeit fraud in countries such as Australia, Canada and the U.K. decreased by 50-75 percent after merchants and financial institutions adopted chip technology. 

The event is complimentary, but seating is limited. Click here to RSVP today to reserve your seat! Should you have any questions or require further assistance registering for this event, please contact Demitra Garner directly at demitra.garner@orlandochamber.org or 407.835.2532.

Visa Chip Business Toolkit

Learn more about chip technology and why it is important for your business. Visa's interactive, online toolkit is packed with information to help businesses make a seamless transition to accept chip cards. www.visachip.com/businesstoolkit

Orlando, Inc.

Orlando, Inc., is one of four lines of business of the Central Florida Partnership and is specifically focused on Regional Entrepreneurship. A "Five-Star Chamber" – the highest level of achievement awarded by the U.S. Chamber of Commerce – we are positioned to serve the growing needs of businesses and entrepreneurs throughout the Central Florida Region.

In an effort to improve access to fellow members as well as membership benefits, we have placed all members into three new and simple categories: Basic Connection, Business Connection and Executive Connection.  Log on to www.orlandochamber.org for detailed information on how you can best leverage your Orlando, Inc. Membership. 

Working together with BusinessForce (Public Policy Advocacy), myregion.org (Regional Research & Resolves) and Leadership Orlando (Regional Leadership), the Central Florida Partnership is moving "Ideas to Results."

For additional information, visit:  www.orlandochamber.org

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